My Role

Led creative strategy for a user-focused digital platform that simplifies access to trauma care resources, education and injury prevention information for healthcare professionals, community partners and New Brunswick residents. The campaign was developed with the visual identity around the bold, memorable “Ready? Set? Safe.” concept along with a bilingual website experience, establishing clear content architecture, intuitive navigation and a social media framework to support resource discovery and engagement.

​

Impact

A more accessible and cohesive digital experience was established for TraumaNB, creating a scalable platform for education, research and injury prevention initiatives.