My Role

Led the creative direction to promote Sunwing's direct seasonal flights from Fredericton and inspire New Brunswick travellers to consider YFC as their gateway to a sun-filled getaway. The campaign design translated the YFC × Sunwing partnership into an engaging destination-focused visual experience. Destination-specific concepts, digital creative and promotional assets were developed to showcase individual routes while maintaining a cohesive campaign identity.

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Impact

A unified campaign system transformed individual flight routes into visually engaging travel experiences, extending consistently across YFC's digital marketing ecosystem and promotional touchpoints.