My Role

Led the brand design strategy and development of a visual identity system and communication toolkit that reflects Alter Acadie NB's role in supporting and representing Francophone 2SLGBTQIA+ communities across New Brunswick. The visual identity included logo, business card design, email signature and promotional materials. Social media concepts and pop-up banners were also developed to extend the identity across digital and in-person communications.

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Impact

A cohesive brand system was established across key communication touchpoints, giving Alter Acadie NB a recognizable and consistent visual presence for community engagement, advocacy and outreach.