My Role

Developed social media creative and supported a product-focused photoshoot, creating visual content designed for use across digital channels. Product, composition and brand presentation were considered together to create a cohesive content library.

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Impact

A collection of branded social content and photography was developed to support ongoing digital marketing and give Second Cup a stronger visual presence across social channels. Second Cup describes itself as a Canadian specialty coffee retailer with a focus on quality, innovation and customer experience.