My Role

Led the development of visual identity of the UNESCO-designated Fundy Biosphere Region while creating a practical brand system that could work across its growing network of communications and community initiatives. The scope of work included logo redesign and development of supporting brand assets, including business cards, letterheads, email signatures and banners. The identity was designed to provide greater consistency across both professional and public-facing communications.

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Impact

A refreshed visual identity and flexible suite of branded materials created a more cohesive presence across the organization's communications, supporting its work in conservation, sustainability, research and community engagement.